Rationale

Rationale                                

Hannah Christensen

My brochure is about places to go on dates in Wellington. I wanted to create a romantic and dreamy atmosphere for my brochure. In each spread, I included a photo of the location, the couple doing the activity and an aspect that gives an emotive response from the reader. For the botanic gardens spread I created romance by using the colour red with the addition of butterflies and flowers. For the oriental bay date, I wanted a chilled atmosphere while also having a romantic undertone. I have used blue and yellow to represent the beach location and the cut out people adds the romance to the scene. For the carter observatory date, I wanted a magical night time atmosphere. I have used darker colours, stars and explosions to create this quality. I have used the watercolour splashes and soft blurred edges throughout the whole brochure to create a dreamy ambience. I have used a light typeface for the headings and subheadings to convey my theme as this makes a softer, delicate and more modern romantic look. The grid and type help to create flow and balance throughout the whole brochure. It also creates consistency so that the reader can follow with ease. I have learnt that it’s best to be consistent with layout and typography with any design project to make sure it is cohesive and can achieve visual harmony.

Final Brochure

Week 6 Monday

Today was our last chance to get feedback from our tutors. I tried printing my brochure on cream textured paper and it worked really well. It makes the whole brochure look more professional and less cheesy. I also fixed some final little details with the type. I am very happy with my brochure at the moment and am almost ready to print out my final one for hand in. 

Week 5 Thursday

Today we printed out our brochure to size and in booklet form. This was good to see what it will actually look like and how the brochure flows. I am still having trouble with my front page cover but after getting some feedback and critique I will be able to improve it. Instead of trying to fill up all the space I need to use white space to my advantage. Next lesson will be our final chance to get feedback so I will need to have it at the point where it is finished and have some last minute advice.

Week 5 Monday

Today we had a lot of one on one time to see how we are progressing. I feel I am in quite a good place at the moment. The shells on my beach collage create a bit of a visual wall that's not very pleasing to look at but other than that my collages are pretty set. My type is a good size, spacing etc. My heading font looks a little cliche and I could change it to something a bit more modern. I need to work on my map and front cover more. I am using a lot of the red and green colour theme from the botanical garden date spread. This flows well until the final 2 spreads which look a bit out of place. To fix this I could incorporate the other colours from the other 2 spreads in the rest of the brochure.

   

Week 4 Thursday

Today we started to look at how to go about making our map. I have not started mine yet but I will try and keep mine as simple as possible with little icons representing the place in the matching colour scheme as the spreads. I also got feedback on my latest collages. They are working a lot better now and are pretty much up to scratch. I need to include my icons but I am having a little bit of difficulty deciding where to place them. I also learnt how to use paragraph styles and fixed up little bits and pieces with the type. Next, I need to finalise a specific layout design because at the moment I have multiple styles of layout that I like. I will also need to start on the map and cover page. These are my newest spreads that I have iterated from the interim assessment.

Week 4 Monday

Today was interim assessment. It was very helpful to see critiques from other students because someone with fresh eyes was looking at it. I still need to work on my collages as they are still not quite there. My theme is clear and my layouts work well which was good to know. The font for my title needs to be a little classier and less cliche. I could make my text go across 3 columns instead of 2 to make it a bit easier to read. I also need to add in my icons but I want to finalise my collages before I decide where to put those. These are my three spreads and a page showing all my variations and iterations so far.